Blue3 is an investment and wealth development company that understands your time of life and offers endless possibilities for managing capital in the best way, so that people and companies can have peace of mind when building a legacy that can also be enjoyed in life.

The challenge of the project involved the delicate mission of leading a change that would represent the natural evolution of the company, preserving its relationship with more than 15,000 customers, strengthening its corporate culture and paving the way for an ambitious future.

Our architecture team played a crucial role in the modernization of Blue3's offices throughout Brazil. The new façades were designed by applying the new strategic positioning to a key contact point.

Thus, by connecting the brand's values to the public and translating the company's new moment with a functional and sophisticated approach, the rebranding strengthens Blue3's positioning and reflects its solid expansion in the domestic market.

In 2021, Blue3 reached new heights: it increased its workforce by 50%, consolidated its presence in the market by becoming a partner of XP Inc. in the creation of a brokerage firm.

It was recognized at the Nasdaq in New York as the Best Investment Office in Brazil by the Advisor Awards 2021, strengthening its position as one of the largest investment operations in the country.