Consumer behavior has been adapting to new circumstances in which the market finds itself due to the pandemic. With people depending on digital services companies that offered these services were embraced by the Brazilian market and became more prominent.
However, this advance has taken place over the years in a less harsh way than the one we are facing now. Digital technologies are introduced into analog media not to replace them completely, but as an aid. All this in a transition that has been going on since 1937 when the binary code are beginning to be used in digital systems.
Ahead of the crisis
In 2018, Amazon, through the Amazon Go launched a concept store. which introduced a new consumer model to the retail market based on a mix of technologies that provide a totally innovative experience.
In a process seamingless people can pick up products from the shelf, leave the store, and pay automatically via their Amazon app. This whole process is only possible through the use of technologies we are already used to, such as deep learning, sensor fusion and computer vision. But here they have been applied in an innovative way.
Taking people into account as the center of the experience. Amazon Go manages to bring a new model of consumption that is much faster and more dynamic than that of its competitors. This values the most important resource for anyone living in a metropolis, their time.
But Amazon is the cutting edge in retail today. But we have other technologies that bring us closer to a similar experience and we don't need to travel to New York or San Francisco to try them out.
Smart alternatives
If you have an iPhone, you've probably already received a notification from Apple Pay asking you to register your card. This allows you to make proximity payments using your mobile device. This removes the need to enter passwords and touch the card processing terminal. A good alternative for those who prefer to leave the house with just their cell phone and protect their health. It also reinforces the culture of centralizing people's day-to-day activities on their phones.
Or if you have an account NuBankIf you've ever used NFC technology, you've already made a payment. This is where the card itself is used to make the payment by swiping, without the need to register with third-party applications. Both technologies facilitate the payment process on a daily basis. However, NFC has proved to be insecure, because as it works by swiping and does not require a password, there is a security hole.
O PicPay is an example of a digital wallet that is more secure. It replaces the need to carry several cards or even cash with you. In registered stores you can pay via QR Code, in a very agile way. Again, saving time and streamlining retail interactions.
So technology linked to the intelligent consumer journey is already a reality. Whether you're a small or large business, this leap from analog to digital is being accelerated by the pandemic and should be on your radar. Small changes in operations that save time and streamline the consumer journey are something to be noticed and perceived as delivering greater added value.
So, have you thought about how technological innovations can improve your business?
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
To some of you this might sound like a bummer, but when you take on a client's challenges and their point of view, you will have to think differently. You will find new approaches and you will grow. But more on that later.
"As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me."
Ernst Neufert in "The art of architectural design".
OK, but what does this have to do with my brand?
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
From ego to empathy
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
The distinction is important because letting go of your ego can be a nuanced practice in empathy. It's not just advice for arrogant jerks, it's essential for anyone working professionally. As a designer, my thoughts, tastes and keystrokes obviously are part of the equation, but it took some time to figure out that I could not create work in a silo as a reflection of my "aesthetic."
Famous last words
As a young designer you may have heard this phrase a lot. But what does it mean? As someone who is pretty empathetic and self-critical, I never felt like it applied to me. But in retrospect, I think that's because most people use "ego" to describe inflated self-importance, when it's really just a word that describes how we understand our personal identity.
Hope this answers some of your questions, Dmitro.
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