A trip
in the center
Amazon
In a project that took us to the center of the Amazon, to listen to the riverside population and local society, we considered all of the brand's stakeholders to create a new positioning that highlighted the synergy between Algar Farming's business fronts (from reforestation to the handmade furniture industry using forest waste).
The entire visual universe preserves the characteristics of Algar's identity, while assets have been reinterpreted to give life to new communication possibilities.
A new
language
for generation
of value
The power of nature
By listening to everyone involved, the project creates a proprietary language for different audiences who now share the same interest: making Brazil a leading country in the sustainable economy.
The new language and positioning reinforce Algar's Governance and good practices, which become a seal of responsibility for products of Algar origin - from grains to furniture made by local people themselves.
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