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Imagine that you are in 2019, without a pandemic or any other crisis that compromises your well-being and health. I venture to say that you or someone close to you may have said at some point that you would like to work from home in the "home office" mode.
Cut to 2020.
A pandemic has broken out and most companies with non-essential services that don't require face-to-face work are being forced to send their employees home. Initially it was a 'quarantine'. Then this quarantine was extended to 3, 4, 5... 6 months. Yes, 6 months indoors, staring at a cold screen for 8 hours a day, 5 days a week.
That mid-afternoon coffee in the cafeteria is no more. Now it's just you and the silence, your home decor and the countless zoom meetings that start with the famous phrase: "is everyone listening to me?".
Now, more than ever, it is necessary to strengthen your company culture, a culture that goes beyond the delineation of hierarchies. The decoration of the office, the arrangement of the chairs, the corporate values reinforced on a daily basis are also part of your culture, and now we are limited to just a screen and virtual conversations.
Talking about organizational culture in times of crisis has become essential. Companies that already had a pre-established culture had to review their own values. Companies that had never thought about it had to race against time to 'find themselves' in this universe. Management models are changing, and consequently so are offices. Gabriela Pavan, Partner and Director of Experience and Retail Design, spoke about the future of offices in this new world. Click here to read.
According to Barret Values CentrePeople and organizations are prioritizing the values that guide their decision-making.
There is no ready-made formula
Strengthening, or creating, a corporate culture is much more than following ready-made formulas. You need to understand the purpose of the company and its structure. There's no point in trying to follow the precepts of Google's culture, for example, if your company doesn't have a well-designed internal structure.
For example, Netflix follows the profile of high performance cultureThe idea is always to keep the best team and the best fit for the people around them. That old idea that the company needs to have parties, luxurious perks, etc., doesn't exist at Netflix. In fact, the company even has certain 'perks', but only if they are to retain its talents. The main thought is that in order to have an incredible workplace, you need to have incredible coworkers.
You have to bear in mind that culture and business go hand in hand and must be aligned. Lívia Cê, UX Designer here at Enredo, spoke about the subject in this article.
Invest in what makes sense for your company
We know that remote working used to be a trend, but it was cut short with the advent of the pandemic. Various new needs have arisen, such as the virtualization of work, compromising companies' organizational culture.
There are several communication tools that have gained prominence in recent months, such as Zoom and Google Meet and facilitating daily interactions with employees and customers. As well as Mondayto manage projects and work routines with more control and precision. O Slack, a kind of corporate Whatsapp, facilitated conversations and quick decisions.
But it's not just platforms that screen culture needs. Questions such as 'what can I do to connect with my employees', 'how can I maintain team integration', 'how can I maintain people's well-being', and so on, must exist.
Here at Enredo, for example, we tracked the spatial needs in each employee's home and sent them tables and chairs to make their routines more comfortable and productive.
On special dates, such as June festivities, we send typical seasonal food to each other's homes and get together at the Zoom so we can chat about small things. Also, on each person's birthday, we send them gifts and messages.
We are currently adapting to a new platform, Discord, initially created for the gaming community, which allows us to create group or individual chat rooms. The idea is to leave the platform open during the day so that, at break time, employees can access it and chat with other colleagues.
Finally, hire people, not CVs.
What's more important when hiring a new person, a CV or behavior?
There is no right answer. There is an answer that matches your culture, your purpose and your values.
With the changes that the world has had and is having day by day, and especially in times of pandemic, it has become very clear that people are individual beings and cannot be treated as equals within a group. Everyone has different needs and behaviors, so it's important to analyze the type of behavior that embraces your company's values.
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